Case Study: Creating an Online Platform for a Coffee Equipment Service & Supply Business

Client Overview

Our client operates a business specializing in the repair, maintenance, and sales of coffee equipment, as well as selling coffee beans and accessories. Before launching their website, the business lacked online visibility and was missing opportunities to reach both commercial and private clients searching for coffee solutions.

Challenges

• No website or online presence.
• Limited ability to showcase services, equipment, and product offerings.
• Potential clients could not find service or contact information through Google search.
• No online lead generation or organic traffic.

Our Solution

We provided a full web development and SEO package designed for the coffee service industry:

Website Development

• Created a fully functional WordPress website using a modern, responsive template.
• Developed service pages for equipment repair, service contracts, maintenance, and sales.
• Built product pages for coffee machines, grinders, coffee beans, filters, and accessories.
• Added high-quality product and equipment images for a professional appearance.

SEO Optimization

• Conducted local and industry keyword research focused on coffee equipment repair, sales, and coffee supplies.
• Optimized meta tags, page titles, headers, product descriptions, and image alt texts.
• Submitted the website to Google Search Console and created a sitemap to improve indexing and visibility.
• Improved website loading speed and technical performance to meet Google ranking requirements.

Ongoing Support

• Implemented uptime monitoring for stable website performance.
• Provided regular maintenance, backups, and security updates.
• Conducted ongoing SEO audits to further improve online visibility.

Results

• Steady growth in organic search traffic from zero to consistent monthly visitors.
• Increased number of new client inquiries and service requests from Google search.
• Enhanced professional image and online credibility for both B2B and B2C audiences.
• Expanded customer base beyond existing word-of-mouth referrals.

Conclusion

A professionally designed and optimized website allows specialized service businesses like coffee equipment suppliers to expand their reach, attract new customers, and increase service bookings. This project highlights how strong digital presence directly supports business growth in a competitive market.