Case Study: Launching an Online Presence for a Local Fast Food Business

Client Overview

Our client is a local fast food restaurant specializing in shawarma, burgers, and hot dogs. Before our work, the business was not represented online and missed the opportunity to attract hungry customers searching for local food options.

Challenges

• No website or digital presence.
• Customers were unable to find the restaurant via Google.
• Limited online visibility compared to competitors.
• Zero organic traffic and no online ordering potential.

Our Solution

We implemented a full web development and SEO strategy to help the business grow:

Website Development

• Built a modern and mobile-friendly WordPress website using a professional template.
• Created attractive pages featuring the full menu: shawarma, burgers, hot dogs, and drinks.
• Integrated high-quality food photography to make the menu visually appealing.

SEO Optimization

• Conducted local keyword research focused on fast food, shawarma, burgers, and hot dogs in Sumy.
• Optimized page titles, meta descriptions, headers, and images with relevant keywords.
• Submitted the website to Google Search Console and added an XML sitemap to ensure proper indexing.
• Improved website loading speed for better user experience and search engine performance.

Ongoing Support

• Set up continuous website uptime monitoring.
• Performed regular updates, backups, and technical support to maintain site health.

Results

• Organic search traffic increased from zero to a steady monthly flow of visitors.
• New customers started finding the restaurant through Google search.
• The business strengthened its local reputation with a professional and informative online presence.
• Improved competitiveness in the local fast food market.

Conclusion

A simple, optimized website combined with proper SEO helps local restaurants capture online traffic, attract hungry customers, and grow their business—even in highly competitive markets like fast food.